Situated in Manhattan's Historic Union Square neighborhood, APM Model Management provides national and international magazines, photographers, catalogs, showrooms and advertising campaigns with fashion models of the highest caliber.

APM Model Management was established in 1996 by Penny Basch, founder and President of the Agency. Her continued strategy for "personal attention," where each manager is responsible for a select group of models, facilitates both the personal relationships and understanding between the managers, models and clients which are essential in this industry.

Penny and her team are growing both the New Faces and Womens division. As APM continues to grow, it is committed to remaining a very efficient boutique agency in order to keep and improve its industry wide recognition and quality all while bringing new faces to the industry.